Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

How I disrupted a $671 billion industry from my bedroom

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Intro

In this chapter, the speaker shares their journey of creating Horace to challenge industry giants like Nivea and L'Oreal. They emphasize the importance of establishing a relatable and authentic brand that connects with everyday consumers, moving away from clichéd marketing strategies.

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