Marc Brian Terlet, CEO and co-founder of Horace, is a game-changer in the men's skincare industry. He disrupted multi-billion dollar giants by offering straightforward, high-quality products from his bedroom. Marc discusses redefining masculinity in grooming, emphasizing authenticity and relatable branding. He shares insights on navigating market dynamics and consumer behavior, as well as the importance of direct-to-consumer sales. His journey is a masterclass in spotting overlooked opportunities and challenging established norms in a traditional sector.