New initiatives are coming to Twitter - what implications does that have on marketers? Kipp and Kieran come in hot on Twitter and how these changes will affect marketing - why the platform sucks for marketers, how it needs to improve, how to actually monetize users, and if Twitter has a future in short-form content.

Links mentioned:

• Jason Calacanis tweet https://twitter.com/Jason/status/1586897369752342528 
• Anu Atluru Twitter https://twitter.com/anuatluru 
• Greg Isenberg Twitter https://twitter.com/gregisenberg 
• Steph Smith Twitter https://twitter.com/stephsmithio 
• Christopher Lochhead Twitter https://twitter.com/lochhead 
• Sam Parr Twitter https://twitter.com/thesamparr 
• Jack Raines Twitter https://twitter.com/Jack_Raines 

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.