Marketing Against The Grain Our Advice To Elon Musk To Make Twitter More Profitable
Nov 3, 2022
The hosts dive into the shifting landscape of Twitter under new leadership, exploring its marketing challenges and potential for monetization. They discuss the platform's need for improvement, debating subscription models and the possibility of reintroducing short-form video. Cultural shifts and innovative strategies for brands are examined, alongside the viability of a paid tier. The conversation is peppered with references to popular shows like 'Succession,' making for an engaging reflection on Twitter's future in the competitive market.
AI Snips
Chapters
Transcript
Episode notes
Twitter's Niche
- Twitter’s user base loves text-based information exchange and connecting with smart people.
- It has saturated this niche, limiting its potential for broader marketing appeal.
Intent Capture
- Twitter struggles to capture user intent like Google and YouTube, making advertising less effective.
- This lack of intent data hinders targeted advertising and direct response campaigns.
Vine's Folly
- Resurrecting Vine is a bad idea; the codebase is outdated and short-form video is already dominated.
- Twitter should focus on its strengths rather than competing in saturated markets.