
Our Advice To Elon Musk To Make Twitter More Profitable
Marketing Against The Grain
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Twitter's Marketing Challenges and Video Aspirations
This chapter explores Twitter's position in the marketing sphere and its struggles with effective advertising due to limited audience insights. A spirited debate unfolds regarding the potential revival of Vine and the platform's prospects in integrating short-form video content against competitors like TikTok. The discussion also examines monetization strategies, including proposed subscription fees for verification, and the need for Twitter to offer more value to users in an evolving digital landscape.
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