Twenty Thousand Hertz Sounds That Sell: How companies entice us with sonic candy
Nov 1, 2023
This podcast explores the power of sound in advertising and marketing, discussing the success of iconic jingles and the influence of sound in creating memorable experiences for consumers. They also introduce a mystery sound contest and share information about sponsors and ongoing promotions.
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Chili's Jingle Cultural Impact
- The Chili's "baby back ribs" jingle unexpectedly became a cultural phenomenon for over 20 years.
- It was initially thought to be a short-lived campaign but gained iconic status through pop culture references.
Sound Embeds Brand Memories
- Companies use sound to subtly or overtly embed brands in people's brains.
- Sounds range from memorable jingles to dopamine-triggering purchase chimes.
Old Dutch's Audio Proof
- Old Dutch cleanser ads used the sound of a coin scraping glass to prove their non-scratch formula.
- The absence of scratching noise reinforced the product's unique quality in listeners' minds.