The Power of Sound in Marketing and a Mystery Sound Contest

This chapter explores the role of sound in creating a peaceful environment in commercials, its connection to our survival instincts, and its ability to evoke sensory experiences and conjure up brand images. The hosts announce the winner of the previous episode's mystery sound and share information about the jingle for Purina Meow Maxe. They introduce the mystery sound for this episode and encourage listeners to submit their guesses, while thanking sponsors and mentioning ongoing promotions and offers.

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