The Power of Sound in Advertising

Since the earliest days of commercial radio, companies have been using sound to worm their way into our brains. And over the decades, they’ve come up with all kinds of sonic tactics to make us want, crave and remember their products. In this episode, we take a whirlwind tour through the sounds of persuasion. This story was adapted from Under the Influence with Terry O’Reilly.

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Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/soundsthatsell

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