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9min chapter
Sounds That Sell: How companies entice us with sonic candy
Twenty Thousand Hertz
The Power of Sound in Marketing
This chapter explores the influence of sound in advertising and marketing. It discusses how certain sounds can create memorable experiences for consumers and influence their behavior. Examples include the use of sound in slot machines, cereal marketing, car engineering, and mnemonics in advertising campaigns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode