Being Well with Forrest Hanson and Dr. Rick Hanson How to Change for Good with Dr. Katy Milkman
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Aug 2, 2021 
Dr. Katy Milkman, a Professor at The Wharton School and author of "How to Change," joins the conversation to unravel the complexities of lasting behavior change. They discuss why shifting habits is challenging, emphasizing the roles of procrastination and present bias. Katy shares her insights on motivation strategies like temptation bundling and the impact of social accountability. She also highlights the importance of timing and fresh start moments, as well as tackling psychological barriers to facilitate sustainable change.
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Matching Change Strategies to Barriers
- Change is hard because obstacles vary widely across individuals and situations.
- Successful change requires matching strategies specifically to the unique barriers faced.
Use Temptation Bundling and Contracts
- Use temptation bundling by pairing a disliked task with something enjoyable to increase motivation.
- Employ commitment contracts by setting penalties for not following through to sustain behavior change.
Loss Aversion Motivates Change Short-Term
- Loss aversion makes penalties more motivating than rewards initially.
- However, penalties can cause stigma and backlash, reducing long-term effectiveness.
