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The First 100 | How Founders Acquired their First 100 Customers | Product-Market Fit
[Raised $6 million] Ep. 165 - How this Founder started only with $4k and grew to millions of ARR
Sep 23, 2024
Shafiq Khartabil, co-founder of Ogram, an on-demand staffing platform, shares his journey from a $4,000 start to raising $6 million. He discusses the challenges faced in launching a marketplace and the importance of balancing supply and demand. Hadi Radwan, an author and Substack newsletter writer, sheds light on the resilience required in entrepreneurship. Together, they explore the significance of founder-led sales and future expansion plans into the European and Middle Eastern markets, highlighting opportunities in flexible staffing solutions.
21:59
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Quick takeaways
- The founder identified a billion-dollar staffing problem in the UAE, driving the creation of Ogram's on-demand staffing solution.
- By focusing on customer engagement and iterative feedback, the startup adapted its service to meet real market needs effectively.
Deep dives
Identifying a Key Market Need
The co-founder of Ogram identified a significant staffing challenge within the hospitality industry during his previous business experience. After recognizing the difficulty in sourcing reliable staff to meet seasonal demands, he discovered the issue was a billion-dollar problem in the UAE alone and a global challenge worth approximately $650 billion. This insight motivated him to create a solution aimed at connecting qualified local workers with immediate job opportunities. By exploring this pain point, he positioned his startup to address a critical need in a thriving market.
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