The Programmatic Digest 96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape
Aug 16, 2022
Therran Oliphant, Vice President of Data and Technology at Essence Global, discusses privacy data, the open internet, and authentication in programmatic advertising. He shares insights on changes in the industry, the challenges of third-party cookie deprecation, the concept of data clean rooms, and the importance of understanding advertising technology infrastructure. He also encourages diversity and growth in the tech industry.
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Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 6min
Introduction of 'The Reach and Frequency Course' and Discussing Changes in Programmatic Advertising
05:40 • 6min
Challenges and Opportunities in Third-Party Cookie Deprecation
11:28 • 17min
Data Clean Rooms: A New Concept in Programmatic Advertising
28:51 • 3min
Understanding the Infrastructure of Advertising Technology
32:09 • 4min
Encouraging Diversity and Growth in the Industry
35:56 • 2min