We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice President of Data and Technology at Essence Global. In today’s episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are and shares the most important skill traders new to the industry should develop immediately.
Timestamp:
02:14 - Therran’s Introduction
09:33 - How Digital Programmatic Advertising has Changed Since Therran Started in this Industry
12:39 - Therran’s Thoughts on Privacy Data and Third-Party Cookie Deprecation
20:29 - Therran’s Perspective on the Open Internet and Authentication
25:34 - Therran’s View on How Best to Advise Agencies Who are Data Rich or Data Poor (Each approach is different!)
30:39 - Therran’s Explanation of Data Clean Rooms to a Five or Six-Year-Old
32:54 - Therran’s Actionable Insight
35:02 - The Skill Set Every New Trader Should Develop Immediately
Guest Information:
- Therran Oliphant - Vice President of Data and Technology at Essence Global
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Meet Our Team:
- Hélène Parker - Chief Programmatic Coach
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- Clint Davis - Editor
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- Andria Singletary - Podcast Manager
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