17min chapter

The Programmatic Digest cover image

96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape

The Programmatic Digest

CHAPTER

Challenges and Opportunities in Third-Party Cookie Deprecation

Discussion on the use of seed audiences in DSPs, changes in user consent and privacy data, the importance of privacy and security, clean rooms for enhanced security, challenges of cookie syncing, and finding new methods to share data in a private and secure way.

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