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6min chapter
96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape
The Programmatic Digest
Introduction of 'The Reach and Frequency Course' and Discussing Changes in Programmatic Advertising
This chapter introduces 'The Reach and Frequency Course', which covers programmatic advertising from fundamentals to running successful campaigns. It then transitions into discussing the changing focus of user consent and control of data in digital advertising, highlighting disappearing elements in programmatic advertising such as mobile DSPs and bidding practices.
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