Real estate investor Pace Morby hosts an event where the speaker shares insights on turning knowledge into profits. Topics include levels of value, selling techniques, creating information products, and engaging with the audience. The discussion emphasizes the power of selling information products for business success.
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question_answer ANECDOTE
Potato Gun Info Product Start
Russell Brunson started by creating a DVD called "How to Make Potato Gun" after discovering 18,000 people monthly searched for it.
This early experience showed him people will pay for information, sparking his info product business journey.
insights INSIGHT
Match Skill Level to Opportunity
Having high-level skills applied to low-level opportunities caps financial growth.
The key is to use your 10-level skills on 10-level opportunities for breakthrough success.
volunteer_activism ADVICE
Shift Value Levels to Grow Income
Increase income by shifting from working muscles to management to communication to imagination in value levels.
Each higher level breaks income caps and enables unlimited wealth potential.
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A few weeks ago, I had the unique opportunity to speak at Pace Morby's event. Now, I rarely speak at events outside of Funnel Hacking LIVE, but for Pace I made an exception. His community of real estate investors is remarkable, and I was excited to share insights on how they could turn their knowledge into thriving businesses. This presentation was especially thrilling because many attendees weren’t our normal crowd. Most were unfamiliar with online marketing and info products, which allowed me to open up a whole new world of possibilities.
During the presentation, I delved into some foundational concepts that have been pivotal in my journey. From Myron Golden’s four levels of value and my three levels of selling, to providing a framework that the attendees could apply immediately. It was a dynamic session where I not only shared the full blueprint, but also showcased how simple ideas can transform into profitable ventures. One of my favorite highlights was discussing the power of selling information products—a business model that I firmly believe is unparalleled in its potential to change lives.
Key Highlights:
Myron Gold’s Four Levels of Value: Understanding the different levels and how to operate at the highest level.
My Three Levels of Selling: Techniques to effectively market and sell your products.
Creating Information Products: Insights into turning your knowledge and expertise into a sustainable business.
Interactive Q&A: Engaging with the audience and addressing their specific challenges and queries.
This episode is packed with actionable advice and real-world examples, making it a must-listen for anyone interested in leveraging their expertise to build a successful business. Tune in and discover how you can turn your ideas into income!
The Russell Brunson Show 