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Transforming Knowledge Into Profits - A Sneak Peek Inside Pace Morby’s Private Event

The Russell Brunson Show

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Creating and Selling Information Products

The chapter explores the power of selling information, emphasizing how individuals can monetize their knowledge and expertise by serving those a few steps behind them. It discusses the speaker's entrepreneurial journey, the importance of creating products that excite the creator, and serving others for fulfillment. The conversation also covers tips on targeting niche markets, establishing credibility, and pricing courses based on the value they provide to customers.

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