6) Building a 6 Figure Online Coaching Business with David Hatt
Apr 26, 2020
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In this chat, David Hatt, founder of Scotland's leading online fitness business MTN Coaching, shares his inspiring journey from IKEA employee to successful online coach. He dives into his transformative year in Dubai, discussing the balance of social life and career. David also covers effective marketing strategies, the importance of client transformations, and how he built a team of eight coaches. He emphasizes the power of personal development and authentic engagement in growing a coaching business, making it relatable for all entrepreneurs.
David Hatt's journey from personal trainer to founder of MTN Coaching illustrates the importance of leveraging social media and client referrals for business growth.
Continuous self-development and mentorship are essential for fitness professionals to enhance their service quality and stay competitive in the industry.
Building a collaborative coaching community fosters client satisfaction and loyalty by providing diverse expertise and support within MTN Coaching.
Deep dives
Building a Successful Coaching Business
David Hatt discusses how he transformed his passion for fitness into MTN Coaching, Scotland's largest fitness transformation service. Initially starting his journey in personal training, he recognized the demand for his expertise as clients frequently sought advice on achieving their fitness goals. With a strategic focus on social media and personal branding, he leveraged his existing connections and reputation to build a solid clientele, even before achieving significant results. His experience highlights the importance of utilizing social proof and generating referrals, which have become critical drivers of his business growth.
The Importance of Continuous Learning
David emphasizes the necessity of continuous self-development and education in the fitness industry. He critiques the typical personal training courses for their limited practical knowledge and stresses that real learning occurs through experience and client interaction. To stay ahead, he advocates for investing in personal and professional growth—this includes seeking mentorship from industry leaders like Mark Coles. His commitment to ongoing education not only benefits him but also enhances the level of service he provides to his clients.
Adapting and Expanding the Business
Upon returning from his time in Dubai, David expanded his coaching team at MTN Coaching, bringing in additional coaches to manage a growing client base. The collective experience of his team allows for a wider range of expertise and support, leading to higher client satisfaction and retention. David discusses the transition from a personal brand to a cohesive business model, which has increased efficiency and scalability within MTN. This strategic growth not only addresses the high demand for services but also ensures that clients continue to receive a high level of care and attention.
Creating a Community and Support System
David highlights the importance of community within the coaching space, where collaboration among coaches has fostered a supportive environment. This network of professionals shares knowledge and experiences, enriching the coaching approach for clients. The community aspect was particularly beneficial during the COVID-19 pandemic, as they adapted their businesses together and developed innovative programming. By building a team-oriented culture, MTN Coaching positions itself as a relatable and client-focused service, resulting in strong rapport and loyalty among clients.
Future Growth and Client-Centric Products
David outlines future plans for MTN Coaching, which include the development of various tiers of services to better serve clients. He aims to launch educational nutrition documents and fitness retreats in Dubai, allowing clients to engage with the brand in diverse ways. These new offerings cater not only to those seeking full coaching but also to individuals looking for specific guidance, thus widening the client base. The commitment to creating accessible, valuable resources demonstrates MTN's dedication to enhancing client experiences while maintaining growth.
Today, we are joined by David Hatt - Online Coach and Founder of MTN Coaching.
We delve into David's journey from working in IKEA to building his 1-2-1 Personal Training Business in a large commercial gym. Importantly, David shares how he grew his client base including his approach to marketing as well as what a working day actually looks like to scale a PT business.
After that, David tells us about his year living in Dubai and how we started to make his income online alongside the boat parties and brunches.
On his return, the really serious focus started on becoming the founder of the leading Online fitness business in Scotland. We explore the principles behind the business, how it has expanded up to 8 coaches, and the different product offerings within this.
There is so much in this episode to take for any business owner and the lessons are transferrable into the corporate space too, especially around investment in self development and coaching from those who are further down the road that you want to go on.