BigDeal #96 Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz
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Oct 7, 2025 
In this enlightening discussion, Mike Michalowicz, author of the Profit First framework, shares his transformative insights on business profitability. He emphasizes the importance of prioritizing high-quality clients over sheer revenue, revealing how chasing sales can undermine margins. Mike introduces the 'Pumpkin Plan' for selecting distinct offerings and stresses the necessity of pricing strategies that attract better customers. His personal journey through financial failures provides powerful lessons on reclaiming control over cash flow and ensuring your business thrives without constant intervention.
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Reclaim Cash By Focusing On Best Customers
- Identify your top customers using the 80/20 rule and call them to ask how you can serve them more.
- Cut your worst 20% of customers who silently cost you money and realign around your best clients.
Revenue Can Hide Profit Problems
- Increasing revenue often increases organizational stress and can reduce profit if you serve low-quality accounts.
- Prioritize high-quality, profitable customers even if they require different handling than large, demanding accounts.
Prioritize Quality Revenue With Simple Rules
- Prioritize incoming orders by customer quality; serve your best-fit clients first even if they are smaller.
- Create simple rules (e.g., answer first ring for priority clients) to protect service for high-value relationships.
