Sell The Tell: Use Deposits to Validate Demand

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Most entrepreneurs run their business backwards — revenue first, expenses second, profit last. In this episode, I sit down with Mike Michalowicz, the guy who literally wrote the book on profit ("Profit First"), to flip that formula on its head. Mike shares how to take control of your cash, build a business that runs without you, and turn financial chaos into consistent profit. We dig into why chasing revenue kills margins, how to instantly boost cash flow by focusing on your best clients, and why underpricing keeps you stuck. If you’re tired of feeling broke in a business that’s “doing well,” this one’s for you.

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00:00:00 Introduction 00:00:51 Reclamation Services: Turning Struggles into Success 00:02:00 Maximizing Revenue and Cutting Costs 00:03:50 Client Prioritization and Revenue Quality 00:05:13 Understanding Client Value and Business Strategies 00:06:56 The Importance of Client Avatars and Market Targeting 00:08:25 The Real Essence of Business Success 00:08:48 Personal Stories of Financial Ups and Downs 00:13:50 Lessons from Financial Failures 00:21:20 Pumpkin Plan: Growing a Successful Business 00:26:44 Client Expectations and Rapid Response 00:27:15 Industry Insights and Fixed Billing 00:28:35 The Power of Asking the Right Questions 00:29:14 Selling Strategies for Entrepreneurs 00:33:18 Understanding Customer Quality and Pricing 00:37:37 Focusing on Business Efficiency 00:44:22 The Profit First Framework 00:48:40 Investing in Yourself as an Entrepreneur 00:51:26 Building a Business That Runs Without You 00:53:09 Conclusion

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