The Marketing Millennials

SPECIAL SERIES: The First 20 Listeners Will WIN BIG | Bathroom Break #19

Sep 2, 2024

Jay, a marketing strategist known for his insights on urgency, joins to explore how to make messages feel pressing—even when they aren’t. They discuss powerful tactics like limited-time offers and the impact of multiple winners in promotions. Jay delves into the 'fear of not first' (FONF) strategy, revealing how it drives consumer action. The conversation even takes a quirky turn into unconventional marketing in the spiritual realm, showcasing unique business practices that thrive on urgency and referrals.

12:09

Episode guests

Jay

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Episode notes

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Quick takeaways

Incorporating urgency in marketing, such as limited-time offers, significantly boosts customer engagement and prompt action.

The shift from FOMO to FONF highlights exclusivity in marketing, enticing early participation through the allure of being first.

Deep dives

Creating Urgency in Marketing

Incorporating urgency into marketing strategies significantly impacts customer response and engagement. For instance, a marketing campaign for a new platform offered exclusive swag to the first 200 registrants, which resulted in exceeding that goal and capturing interest in a short timeframe. By using a time limit or emphasizing a limited offer, marketers can enhance the sense of urgency and prompt quicker registration or participation. The distinction between single and multiple winners also influences engagement, as offering chances for multiple winners often increases customer sign-up rates.

Intro

2min

The Power of Urgency in Marketing Strategies

3min

Engagement Strategies: The Power of Multiple Winners and Urgency in Marketing

3min

The Rise of FONF: Creating Urgency in Marketing Strategies

3min

Exploring Unconventional Marketing in the Spiritual Realm

2min

Ok so… real confession…I may not have a prize for you Marketing Bestie, except for a little nugget of Marketing gold called urgency.

How do you make your messaging appear urgent, even if it’s really not? And how can you leverage the artistic powers of a good time crunch to boost user response? Jay and I break down everything you need to know about this vital tactic before things get a bit spooky and I dive into tales of the great beyond.

Yeah. Tune in to find out what that’s about.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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