SPECIAL SERIES: The First 20 Listeners Will WIN BIG | Bathroom Break #19

Sep 2, 2024

Jay, a marketing strategist known for his insights on urgency, joins to explore how to make messages feel pressing—even when they aren’t. They discuss powerful tactics like limited-time offers and the impact of multiple winners in promotions. Jay delves into the 'fear of not first' (FONF) strategy, revealing how it drives consumer action. The conversation even takes a quirky turn into unconventional marketing in the spiritual realm, showcasing unique business practices that thrive on urgency and referrals.

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Intro

00:00 • 2min

The Power of Urgency in Marketing Strategies

01:35 • 3min

Engagement Strategies: The Power of Multiple Winners and Urgency in Marketing

04:22 • 3min

The Rise of FONF: Creating Urgency in Marketing Strategies

06:54 • 3min

Exploring Unconventional Marketing in the Spiritual Realm

09:41 • 2min