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SPECIAL SERIES: The First 20 Listeners Will WIN BIG | Bathroom Break #19

The Marketing Millennials

CHAPTER

Engagement Strategies: The Power of Multiple Winners and Urgency in Marketing

This chapter delves into how promotional giveaways, especially with multiple winners, can boost participation rates by enhancing perceived chances of winning. It also highlights the significance of urgent marketing messaging that aligns with current consumer needs over preventative benefits.

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