SPECIAL SERIES: The First 20 Listeners Will WIN BIG | Bathroom Break #19
The Marketing Millennials
The Rise of FONF: Creating Urgency in Marketing Strategies
This chapter delves into the 'fear of not first' (FONF) marketing strategy that urges consumers to act swiftly to be the first to access new products. Through examples, particularly in fashion, it showcases how FONF surpasses traditional concepts like FOMO by harnessing exclusivity and the human desire to share new experiences.
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