The Best One Yet

BONUS #1 🔥 The Inventor of Virality: Jonah Peretti, Buzzfeed Founder & CEO

Oct 8, 2022
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ANECDOTE

Nike Sweatshop Shoe Prank

  • Jonah Peretti's first viral experience came from a prank ordering Nike shoes customized with "sweatshop."
  • This sparked media attention, leading him to rethink how media could be shared and spread online.
INSIGHT

Virality is Art and Science

  • Virality is both an art and a science that can be understood and leveraged.
  • Even small shares can add significant value beyond paid reach in marketing.
INSIGHT

Humor Connects People

  • Humor transcends social divisions, connecting people much like food does.
  • Viral content often focuses on shared laughter and heartwarming moments that highlight our common humanity.
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