BONUS #1 🔥 The Inventor of Virality: Jonah Peretti, Buzzfeed Founder & CEO
The Best One Yet
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Is BuzzFeed News More About Joy Than Just About Informing?
BuzzFeed News is really the leading news source that women read, young women read and writing about things that matter to them. So I think people do comfort to us for joy and for escape, but they also come to us because they want to know what fucked up thing just happened in the world. And so from a talent standpoint, I think it's really powerful that sort of an employment brand. Then how do you get credibility with the users, not just within the industry? It's more about showing up and providing service to the reader where they see, wow, this news organization cares about me, understands me, is on my side, is fighting for me"
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