
BONUS #1 🔥 The Inventor of Virality: Jonah Peretti, Buzzfeed Founder & CEO
The Best One Yet
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Is BuzzFeed a Passion Project for You?
BuzzFeed is making money on its robust TikTok ventures. We have a product called Upshots that allows an advertiser to get a branded version of a vertical video which can run on TikTok, Instagram reels and YouTube shorts. I think TikTok is very focused on just trying to kill all the other social media companies and take share and get as big as possible. And now they're starting to focus on monetization along with YouTube and Facebook focusing on monetizing these new vertical formats.
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