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BONUS #1 🔥 The Inventor of Virality: Jonah Peretti, Buzzfeed Founder & CEO

The Best One Yet

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Nike ID - The Fantastic Shoe Story

In 2001, a MIT grad student pranked Nike by sending them shoes with the word sweatshop under the swoosh. He sent it to about 12 friends and then they passed it on to their friends which led to reporters interviewing him for The Today Show. "This was January of 2001 before YouTube, before Facebook, before things went viral on the internet"

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