Lives of Tomorrow Age-Anxiety and Quirky Perfumes – Southeast Asia’s Beauty Behaviours
Oct 1, 2024
Christine Chua, a beauty strategist at WGSN based in Singapore, sheds light on evolving beauty trends in Southeast Asia. She discusses the rising obsession with anti-aging among young consumers fueled by TikTok. Christine also explores the unique perfume landscape, where local artisans craft unconventional scents like milk and rancid flesh. The conversation delves into how social media shapes age perceptions and encourages a shift in skincare prioritization over makeup, driving a new wave of beauty behaviors in the region.
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