Age-Anxiety and Quirky Perfumes – Southeast Asia’s Beauty Behaviours
Lives of Tomorrow
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Shifting Beauty Standards in Southeast Asia
This chapter examines the changing dynamics of skincare marketing and consumer behavior in Southeast Asia, particularly the growing trust in dermatologists and the normalization of cosmetic enhancements among younger audiences. It discusses the influence of social media on beauty trends, the preference for anti-aging products, and the impact of cultural aesthetics on consumer habits. The conversation also highlights how beauty standards are evolving, reflecting broader societal values and the aspiration of local brands to connect with their markets.
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