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Christine Chua
WGSN beauty strategist based in Singapore, covering the Asia-Pacific region. Expert in Southeast Asian beauty trends and behaviors.
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Oct 1, 2024
• 20min
Age-Anxiety and Quirky Perfumes – Southeast Asia’s Beauty Behaviours
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Christine Chua, a beauty strategist at WGSN based in Singapore, sheds light on evolving beauty trends in Southeast Asia. She discusses the rising obsession with anti-aging among young consumers fueled by TikTok. Christine also explores the unique perfume landscape, where local artisans craft unconventional scents like milk and rancid flesh. The conversation delves into how social media shapes age perceptions and encourages a shift in skincare prioritization over makeup, driving a new wave of beauty behaviors in the region.
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