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Age-Anxiety and Quirky Perfumes – Southeast Asia’s Beauty Behaviours

Lives of Tomorrow

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Scented Innovations: Southeast Asia's Fragrance Revolution

This chapter examines the dynamic perfume scene in Southeast Asia, highlighting local perfumers who are crafting unique scents that reflect regional flavors and cultural narratives. It also touches on the rise of anti-aging products among younger consumers, showcasing a shift in fragrance preferences away from traditional Western brands.

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