Millionaire University How to Remove Fake or Damaging Reviews from Amazon | Shane Barker (MU Classic)
Jan 10, 2026
Shane Barker, an entrepreneur and digital marketing expert, shares his journey in creating TraceFuse, a tool that helps Amazon sellers remove fake and damaging reviews. He reveals the challenges he faced during two years of testing to crack Amazon's review removal code. Shane discusses how negative reviews can sink sales and the impact of star ratings on visibility. He introduces a free ASIN review checker and explains his performance-based pricing model. Ethical considerations and proactive strategies for reputation management round out this enlightening conversation.
AI Snips
Chapters
Transcript
Episode notes
Reviews Drive Amazon Economics
- Reviews are the lifeline of Amazon and directly affect sales, PPC costs, and social proof.
- Damaging or fraudulent reviews can cascade into much higher ad costs and lost revenue beyond a single sale.
Two Years To Crack Amazon's Review Code
- Shane Barker spent about two years testing and filing buyer-account cases to crack Amazon's review removal process.
- He started TraceFuse after realizing sellers repeatedly asked for help with harmful reviews and the solution was far more complex than expected.
Small Rating Shifts Have Big Impact
- Amazon uses BSR, star rating, and quality-adjusted PPC to rank and price listings.
- Small changes in star rating can dramatically change visibility and sales velocity.