How to Remove Fake or Damaging Reviews from Amazon | Shane Barker (MU Classic)
Millionaire University
Performance-Based Pricing Model
Shane explains TraceFuse’s performance pricing—clients only pay for reviews that get removed.
#743 What if you could actually remove fake or damaging reviews from your Amazon listings? In this episode hosted by Kirsten Tyrrel, we sit down with Shane Barker — longtime entrepreneur, digital marketing expert, and founder of TraceFuse — to uncover how he cracked the code on Amazon review removal after two years of relentless testing. Shane shares his wild journey, including how he built a performance-based SaaS company that’s helped over 500 clients delete 13,000+ harmful reviews — saving Prime Days, Christmas sales, and entire businesses in the process. Whether you're a seasoned seller or just getting started, this episode is packed with insights on resilience, reputation management, and the surprising impact of a single bad review!
(Original Air Date - 5/22/25)
What we discuss with Shane:
+ Cracking Amazon's review removal system
+ From SEO agency to SaaS founder
+ Why bad reviews destroy sales
+ How TraceFuse removes fake reviews
+ The impact of star ratings on revenue
+ Free tool for Amazon sellers
+ Performance-based pricing model
+ Importance of emotional control in business
+ Ethics in reputation management
+ Proactive vs. reactive review strategy
Thank you, Shane!
Check out TraceFuse at TraceFuse.ai.
Follow Shane on LinkedIn and Twitter.
Watch the video podcast of this episode!
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