How to Remove Fake or Damaging Reviews from Amazon | Shane Barker (MU Classic)
Millionaire University
Ad break
Short ad read for Grainger and other sponsor messaging integrated into the episode.
#743 What if you could actually remove fake or damaging reviews from your Amazon listings? In this episode hosted by Kirsten Tyrrel, we sit down with Shane Barker — longtime entrepreneur, digital marketing expert, and founder of TraceFuse — to uncover how he cracked the code on Amazon review removal after two years of relentless testing. Shane shares his wild journey, including how he built a performance-based SaaS company that’s helped over 500 clients delete 13,000+ harmful reviews — saving Prime Days, Christmas sales, and entire businesses in the process. Whether you're a seasoned seller or just getting started, this episode is packed with insights on resilience, reputation management, and the surprising impact of a single bad review!
(Original Air Date - 5/22/25)
What we discuss with Shane:
+ Cracking Amazon's review removal system
+ From SEO agency to SaaS founder
+ Why bad reviews destroy sales
+ How TraceFuse removes fake reviews
+ The impact of star ratings on revenue
+ Free tool for Amazon sellers
+ Performance-based pricing model
+ Importance of emotional control in business
+ Ethics in reputation management
+ Proactive vs. reactive review strategy
Thank you, Shane!
Check out TraceFuse at TraceFuse.ai.
Follow Shane on LinkedIn and Twitter.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The AI-powered Podcast Player
