

Putting All Your (Client) Eggs in One Basket with Steve Folland
14 snips Jan 30, 2024
Steve Folland shares his journey from losing his only client to diversifying his services, handling financial challenges post-maternity leave, and transitioning from radio to freelancing. He discusses the importance of proactive outreach for client acquisition, diversifying income sources, and building a successful podcast business. Insights on balancing work and family, effective communication with clients, and the significance of self-investment in the freelancing industry.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
Navigating Business Challenges and Community Support
01:34 • 7min
Navigating Work, Family, and the Evolution of Media Production
08:36 • 18min
Journey of Aspiring Radio Host and the Importance of Taking Initiative
26:54 • 5min
Embracing Proactivity and Directness in Pursuing Opportunities
32:10 • 7min
Navigating the Trial of Losing a Key Client
39:24 • 3min
Navigating the Freelancing Journey
42:49 • 10min
Proactive Outreach Strategies for Client Acquisition
52:57 • 17min
Evolution of a Freelance Podcast into a Business
01:09:31 • 3min
Diversifying Income Sources in Freelancing
01:12:01 • 22min
Effective Client Communication and Subcontracting Strategies
01:33:36 • 2min
Diversifying Income Streams and Building an Audience
01:35:11 • 7min
Navigating Client Relationships and Diversifying Revenue Streams
01:41:58 • 4min