Putting All Your (Client) Eggs in One Basket with Steve Folland
Mistakes That Made Me
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Proactive Outreach Strategies for Client Acquisition
The chapter explores successful strategies for client acquisition through proactive outreach, focusing on email pitching as a valuable tool to reach potential clients. It emphasizes the importance of personalizing pitches, conducting thorough research on clients, and utilizing tools like Loom to create personalized content. The speaker also touches on the evolution of their freelancing journey, from using freelancing platforms to building a network based on referrals and creating a podcast dedicated to freelancers.
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