Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> January Email Hangover 𤯠<== | BATHROOM Break #87 COLLAB: The Marketing Millennials + Do This, Not That
Dec 22, 2025
In this engaging chat, Daniel Murray, a savvy marketing consultant and host of The Marketing Millennials podcast, teams up with Jay Schwedelson to tackle the unique challenges of January marketing. They discuss how to treat the first two weeks differently and emphasize setting monthly goals to stay on track. Daniel highlights the importance of not abandoning tests after early flops, while Jay reveals that late-January email click rates can jump by 30%. They also recommend cleaning up old content references and using shorter copy to grab attention.
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Set Short Monthly Goals
- Set monthly goals for the next three months to avoid feeling behind early in the year.
- Do not cancel goals after a slow first two weeks; let tests play out into February or March.
Early-January Engagement Lags
- The first two weeks of January are not normal and often produce weak test results.
- Promotional email click rates jump ~30% in late January vs early January as people resettle.
Clean Up Automations And Dates
- Audit all automations and triggers and remove any references to 2025 before sending.
- Update dates and small details to make existing content relevant for 2026 instead of building everything new.