January marketing has a weird hangover, and it messes with way more than your motivation. Jay Schwedelson and Daniel Murray get very specific about what to do in those first two weeks, what not to freak out about, and the tiny “swap 2025 to 2026” moves that can quietly outperform your big new ideas.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(01:39) The first two weeks of January are not “normal marketing,” and you have to treat them differently
(02:15) Set monthly goals for the next three months so you do not start the year feeling behind
(03:30) Do not kill a new test just because it flops around January 8 or 9
(03:46) Why late-January promo email click rates jump about 30% compared to early January
(04:00) Audit every automation and trigger and delete anything that still screams 2025
(05:31) Shorter copy, more white space, and shorter subject lines win because everyone is overloaded
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
