Web Design Business with Josh Hall
327 - Relationship First Approach (to Getting Web Design Clients) with Jake Hundley
May 27, 2024
Jake Hundley runs a thriving 6-figure web agency that caters to landscaping firms. He reveals how prioritizing relationships over cold pitches has fueled his success. The conversation dives into authentic client interactions, emphasizing trust and transparency. Jake shares strategies for effective marketing and labor allocation, and discusses the unique advantages small agencies have. The concept of 'coopetition' is explored, showing how collaboration can enhance business growth. He also highlights the crucial role of genuine connections in retaining clients and fostering long-term partnerships.
01:10:49
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Quick takeaways
- Prioritizing relationships over sales tactics enables web designers to acquire clients through genuine connections and referrals.
- Focusing on a specific niche, like landscaping, allows agencies to build deeper connections and establish authority within a community.
Deep dives
Relationship-First Approach to Sales
An effective method for acquiring web design clients is to prioritize relationships over traditional sales tactics. This approach allows web designers to attract clients without resorting to cold pitching or hard selling. By fostering genuine connections, designers can ensure clients are more likely to remain loyal and refer others, minimizing the pressure to continuously prove their value. Designers who embrace this method often find that clients stay on board simply because they appreciate the relationship they’ve built.
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