Jake Hundley, founder of Evergrow Marketing, shares his expertise on the shifting landscape of SEO algorithms. He discusses the disruptive nature of Google’s updates and why marketers should focus on creating genuine value rather than chasing volatile traffic. The conversation delves into future trends like LLM search engines and emphasizes the importance of direct consumer engagement and audience strategies to thrive beyond traditional algorithmic constraints. Tune in for insights that help you step out of the algorithmic box!

Jake Hundley runs a thriving 6-figure web agency that caters to landscaping firms. He reveals how prioritizing relationships over cold pitches has fueled his success. The conversation dives into authentic client interactions, emphasizing trust and transparency. Jake shares strategies for effective marketing and labor allocation, and discusses the unique advantages small agencies have. The concept of 'coopetition' is explored, showing how collaboration can enhance business growth. He also highlights the crucial role of genuine connections in retaining clients and fostering long-term partnerships.