SERP's Up SEO Podcast SERP’s Up | Is it time to leave algorithms behind?
Nov 20, 2024
Jake Hundley, founder of Evergrow Marketing, shares his expertise on the shifting landscape of SEO algorithms. He discusses the disruptive nature of Google’s updates and why marketers should focus on creating genuine value rather than chasing volatile traffic. The conversation delves into future trends like LLM search engines and emphasizes the importance of direct consumer engagement and audience strategies to thrive beyond traditional algorithmic constraints. Tune in for insights that help you step out of the algorithmic box!
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Episode notes
Moving Beyond Algorithms
- The instability of algorithms across platforms has led to discussions about alternative marketing approaches.
- Marketers are increasingly emphasizing strategies beyond algorithms due to this instability.
Content Strategy Beyond Search
- Create some content for customer value and retention, not just search traffic.
- Content can keep customers within your ecosystem, even if it doesn't rank high in search.
Authenticity over Algorithms
- Over-reliance on algorithmic checklists leads to inauthenticity.
- Google prioritizes speed and authenticity, so focus on genuine user needs.