SERP's Up SEO Podcast

SERP’s Up | Is it time to leave algorithms behind?

Nov 20, 2024

Jake Hundley, founder of Evergrow Marketing, shares his expertise on the shifting landscape of SEO algorithms. He discusses the disruptive nature of Google’s updates and why marketers should focus on creating genuine value rather than chasing volatile traffic. The conversation delves into future trends like LLM search engines and emphasizes the importance of direct consumer engagement and audience strategies to thrive beyond traditional algorithmic constraints. Tune in for insights that help you step out of the algorithmic box!

47:34

Creator website

Episode guests

Jake Hundley

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Marketers are encouraged to move beyond strict algorithm reliance and foster authentic engagement to build audience connections.

The increasing volatility of SEO rankings stems from Google's multiple algorithms and the rise of generative AI content affecting performance analysis.

Brand recognition is becoming crucial as algorithms favor established brands, highlighting the need for authentic relationship-building to stand out.

Deep dives

Navigating Parenting and Personal Freedom

The discussion highlights the challenges of balancing personal desires with parental responsibilities. The speakers share humorous anecdotes about parenting, emphasizing the struggle to enjoy personal time while managing children's needs. Insights are offered on how to create a harmonious family vacation by choosing destinations that cater to both children's entertainment and adult relaxation. This balance is exemplified through the idea of family resorts that offer activities for kids while providing parents the opportunity to unwind.

Intro

2min

Navigating Parenting and Marketing Beyond Algorithms

2min

Navigating Algorithmic Complexity in Marketing

12min

Navigating SEO in an AI-Driven World

26min

Understanding SERP Dynamics Through Detailed Analyses

2min

SEO Insights and Family Life: A Casual Conversation

3min

Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers?

Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing.

Join them as they dive into the unpredictable nature of today’s digital ecosystem so you know how to stay ahead without solely relying on social and search algorithms.

Get insight into future trends to look toward, such as LLM search engines, and walk away with audience engagement strategies to win the day!

Step out of the algorithmic box on this week’s episode of the SERP’s Up SEO Podcast.

Key Segments

[00:03:25] What's On This Episode of SERP's Up?

[00:05:11] Focus Topic of the Week

[00:09:33] Focus Topic Guest: Jake Hundley

[00:29:42] Going, Going, Google…

[00:38:49] Snappy News

[00:43:04] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter