The AI in Business Podcast AI for Personalizing Sports Event Experiences for Broadcast and Digital - with Scott Gutterman of the PGA Tour
Dec 17, 2024
Scott Gutterman, Senior VP of Digital and Broadcast Technologies at the PGA Tour, shares insights into enhancing fan experiences through AI. He discusses the unique challenges of live golf commentary and how AI can transform it via real-time storytelling. Scott highlights partnerships with AWS and NLP Logix, emphasizing the importance of personalizing sports content for diverse audiences. He also explores how technology improves fan engagement while facilitating brand integration during tournaments, creating richer connections in the sports world.
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