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AI for Personalizing Sports Event Experiences for Broadcast and Digital - with Scott Gutterman of the PGA Tour

The AI in Business Podcast

CHAPTER

Enhancing Fan Engagement Through Technology and Sponsorship Integration

This chapter examines the role of technology and automation in improving fan experiences in sports, with a focus on golf. It highlights the significance of personalized content and the integration of brands within fan interactions to create deeper connections between fans, players, and sponsors.

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