Enhancing Fan Engagement Through Technology and Sponsorship Integration

Today’s guest is Scott Gutterman, Senior Vice President of Digital and Broadcast Technologies at the PGA Tour. Scott joins us on today’s show to discuss the challenges in live sports announcing that make golf a unique customer experience. As the discussion progresses, Scott outlines how the technologies PGA is driving in partnership with AWS and NLP Logix stand to revolutionize how fans of every sport will absorb information across entire leagues and simultaneous tournaments. If you’ve enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!