Think with Google Firestarters Brand strategy expert Phil Adams on why strategy is about working backwards from ideas
Sep 10, 2024
Phil Adams, a Brand Strategy Consultant, argues that ideas, not numbers, propel brands forward. He highlights common strategic mistakes and offers three golden rules for crafting effective briefs. Adams shares insights on overcoming creative blocks and emphasizes that customers often understand brands better than their creators. He also discusses the balance between intuition and evidence in brand strategy while reflecting on his transition from agency life to consulting, focusing on the role of curiosity and personal repositories in fostering creativity.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Innovating the Future: Rethinking Data Strategy
01:31 • 4min
The Fusion of Creativity and Data
05:51 • 9min
Unpacking Brand Strategy
15:12 • 18min
Navigating the Shift from Agency Life to Independent Consulting
32:44 • 4min
Cultivating Creativity Through Curiosity and Personal Repositories
36:50 • 3min