4min chapter

Think with Google Firestarters cover image

Brand strategy expert Phil Adams on why strategy is about working backwards from ideas

Think with Google Firestarters

CHAPTER

Innovating the Future: Rethinking Data Strategy

This chapter delves into the interplay between ideas and strategy, advocating for a future-oriented approach to data in business. It illustrates how leveraging past data can lead to innovative strategies, drawing insights from examples like Moneyball and The Big Short to highlight its potential in identifying trends and opportunities.

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