3min chapter

Think with Google Firestarters cover image

Brand strategy expert Phil Adams on why strategy is about working backwards from ideas

Think with Google Firestarters

CHAPTER

Cultivating Creativity Through Curiosity and Personal Repositories

This chapter explores the sources of inspiration that drive creativity for independent consultants in the advertising industry. The speakers emphasize the importance of curiosity, idea repositories, and the benefits of dedicating time for exploration beyond client work.

00:00

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