Millionaire University

chevron_right

One Offer, One Audience, One Channel: How to Stop Complicating and Start Scaling (MU Classic)

Sep 14, 2025

Guest

Seth Greene

Seth Greene, founder of Market Domination and host of the Sharkpreneur Podcast, shares invaluable marketing insights as a serial entrepreneur. He emphasizes the importance of focused marketing, encouraging listeners to concentrate on one offer and one audience for better results. Discover his strategic method, '50 Affiliates in 50 Weeks,' which leverages relationships for rapid growth. Seth also discusses the value of mindset, simplifying strategies, and building connections through podcasting for effective networking and business expansion.

38:57

forum

Ask episode

web_stories

AI Snips

view_agenda

Chapters

menu_book

Books

auto_awesome

Transcript

info_circle

Episode notes

volunteer_activism

ADVICE

One Product, One Audience, One Channel

Focus on one product, one target market, and one media channel until it works.
Dig all the value from that single combination before expanding to others.

question_answer

ANECDOTE

From Cold Calls To Direct Mail Breakthrough

Seth moved from cold calling to direct-response marketing after learning from Dan Kennedy.
He went from last place to top 30 nationwide within two years using direct mail.

question_answer

ANECDOTE

Magician Marketing Sparked A Career Shift

Seth used a magician-marketing course to become the busiest magician in Buffalo.
That success led him to seek Dan Kennedy and transform his selling approach.

Get the Snipd Podcast app to discover more snips from this episode

Navigating the Entrepreneurial Journey

01:56 • 16min

chevron_right

Building Strategic Partnerships for Business Growth

17:36 • 6min

chevron_right

Strategies for Relationship Building in Business

23:26 • 13min

chevron_right

Maximizing Time and Mindset for Business Success

36:19 • 2min

chevron_right

Embracing Abundance: The Power of Relationships in Business

• Mentioned in 2 episodes

The Ultimate Guide to Growing Your Business with a Podcast

Turning Warm Fuzzy Feelings Into Cold Hard Cash

Seth Greene

Tom Schwab

Bruce Corris

This book provides a roadmap for businesses to utilize podcasts effectively, focusing on strategies to turn audience engagement into financial success. It covers key aspects of podcasting, from content creation to monetization, helping businesses establish authority and expand their reach.

#25

• Mentioned in 238 episodes

Influence

The Psychology of Persuasion

Robert Cialdini

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.

#586 Overwhelmed by marketing options and unsure where to start? In this episode, host Brien Gearin sits down with marketing expert and serial entrepreneur Seth Greene to break down the essentials of business growth. Seth shares why success isn’t about being everywhere — it’s about focusing on the right audience, the right channel, and the right offer. He also reveals his powerful 50 Affiliates in 50 Weeks strategy, showing how businesses can leverage relationships to scale rapidly. Whether you're a new entrepreneur or looking to expand your reach, this conversation is packed with actionable insights to help you simplify your marketing and grow your business efficiently!

(Original Air Date - 2/14/25)

What we discuss with Seth:

+ Focused marketing – Stop trying to be everywhere

+ One-page marketing plan – Simplify for faster growth

+ Target market selection – Niche down for better results

+ 50 Affiliates in 50 Weeks – Leverage relationships for scale

+ Podcasting for growth – Use interviews to build connections

+ Referral engine – Add value to attract partners

+ Avoiding overwhelm – Focus on proven strategies

+ Sales through relationships – Convert without the hard sell

+ Mindset matters – Success starts with the right perspective

+ Scaling without ads – Grow through organic partnerships