Strategies for Relationship Building in Business

This chapter examines the importance of creating value-driven relationships in business partnerships, particularly through affiliate marketing. It highlights the shift from local networking to broader online strategies, emphasizing the role of networking groups and the significance of maintaining strong affiliate relationships. Additionally, the chapter addresses regulatory challenges while underscoring the customer lifetime value as a key factor for business success.

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#586 Overwhelmed by marketing options and unsure where to start? In this episode, host Brien Gearin sits down with marketing expert and serial entrepreneur Seth Greene to break down the essentials of business growth. Seth shares why success isn’t about being everywhere — it’s about focusing on the right audience, the right channel, and the right offer. He also reveals his powerful 50 Affiliates in 50 Weeks strategy, showing how businesses can leverage relationships to scale rapidly. Whether you're a new entrepreneur or looking to expand your reach, this conversation is packed with actionable insights to help you simplify your marketing and grow your business efficiently!

(Original Air Date - 2/14/25)

What we discuss with Seth:

+ Focused marketing – Stop trying to be everywhere

+ One-page marketing plan – Simplify for faster growth

+ Target market selection – Niche down for better results

+ 50 Affiliates in 50 Weeks – Leverage relationships for scale

+ Podcasting for growth – Use interviews to build connections

+ Referral engine – Add value to attract partners

+ Avoiding overwhelm – Focus on proven strategies

+ Sales through relationships – Convert without the hard sell

+ Mindset matters – Success starts with the right perspective

+ Scaling without ads – Grow through organic partnerships