The Gentleman's Take #13 Dimitry Toukhcher - Clothes and the culture war
Feb 13, 2025
Dimitry Toukhcher, CEO of LGFG Fashion House and designer for clients like Jordan Peterson, dives deep into the world of fashion and personal expression. He discusses how clothing serves as a vehicle for self-identity and social commentary. The conversation touches on tailoring as an art form, societal biases against fashion choice, and the powerful influence of dress on perception in professional settings. Dimitry also reflects on cultural differences in ambition and the evolving nature of masculinity and personal branding in a fast-changing world.
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Landing Jordan Peterson
- Dimitry Toukhcher, CEO of LGFG Fashion House, shares how he landed Jordan Peterson as a client.
- He used his sales skills, identified Peterson as a prospect, and pitched his vision.
Connecting with Peterson's Philosophy
- Dimitry was drawn to Jordan Peterson's lectures on meritocracy and the pursuit of truth.
- These resonated with his own experiences growing up in the Soviet Union and his entrepreneurial journey.
Designing for Peterson
- Dimitry explains how he captured Peterson's attention with a tailored pitch deck based on "12 Rules for Life".
- He interpreted each chapter into a garment, like the "Heaven and Hell" suit.
