The Modern CPA Success Show
Drive Success in Your Accounting Firm Through Storytelling with Jeff Bartsch
Jan 22, 2024
Expert storyteller Jeff Bartsch discusses the importance of storytelling in business success. Topics include engaging clients in the accounting industry, storytelling in client interactions, team communication, and marketing, incorporating personal stories to engage clients, and the power of repeating stories.
42:53
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Quick takeaways
- Storytelling can transform ordinary messages into something extraordinary, driving business results.
- Crafting tailored power stories can help agencies reach their goals and establish deeper connections with their audience.
Deep dives
The Power of Storytelling in Business
Story Greenlight founder, Jeff Bartch, joins the podcast to discuss the importance of storytelling in business. He emphasizes the role of storytelling in engaging clients and how it can transform ordinary messages into something extraordinary. Jeff shares a personal story from his high school years and highlights the impact and connection storytelling can create. He explains that crafting power stories, tailored to specific audiences and goals, can drive results in business by adding a human element. He also recommends having a collection of core stories about yourself and your product or service that can be adapted for different situations.
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