Introduction

“I believe that business thrives when it's driven by human connection. And that human connection happens when you take ordinary messages and elevate them into something extraordinary. And you can do the exact same thing in business; you can take what some people might consider ordinary and connect humanity to it—driving business results in the process.” – Jeff Bartsch

The finer details of this episode:

• Importance of storytelling in engaging clients in the accounting industry
• Applications of storytelling in client interactions, team communication, and marketing
• The importance of incorporating personal stories to engage clients

Episode resources:

• Summit Virtual CFO by Anders website: https://www.summitcpa.net/
• If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com
• Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/
• Story Greenlight is a coaching company that helps accounting executive and advisors become confident, memorable communicators and thought leaders. Connect with Jeff at https://www.storygreenlight.com/ or hello@storygreenlight.com.