Explore how property managers can increase resident and owner satisfaction by offering additional services and generating ancillary revenue. Learn about differentiating between products and services, building trust with customers, and expanding resident relationships. Discover ways to generate additional revenue through lead generation and offering mortgage referrals. Analyze the concept of revenue per unit in property management and discuss the pet fee policy and potential changes.
Property managers can increase resident and owner satisfaction by offering additional services and ancillary products.
Webinars are a valuable tool for property managers to enhance their skills, grow their businesses, and contribute to the professionalization of the industry.
Deep dives
Building client trust through good property management
When property management is done well, it builds trust with clients, leading to opportunities for expansion and stronger relationships. By providing excellent property management, such as effective leasing, communication, and execution, property managers can foster client trust and encourage a desire to further engage with their services.
Webinars as a way to develop teams and professionalize the industry
Webinars are an effective tool for personal and professional development within property management teams. By sharing knowledge and industry expertise, property managers can enhance their skills and grow their businesses. Additionally, webinars contribute to the professionalization of the industry by providing valuable insights and guidance to property managers.
Exploring ancillary revenue opportunities with residents
Property managers can expand their relationships with residents by offering ancillary products and services. For example, resident benefit packages can include products like pest control, air filters, and home maintenance programs. By providing these additional offerings, property managers can enhance their value and deepen their relationships with residents.
Expanding relationships with owners through additional services
To increase the value of their services, property managers can offer ancillary services to owners. This can include brokerages for buying and selling properties, mortgage and title services, insurance options, and even maintenance services. By providing a comprehensive range of services, property managers can strengthen their relationships with owners and distinguish themselves in the market.
The property management industry is notorious for its razor-thin margins, leaving many managers juggling owner/resident satisfaction and bottom-line profitability. But what if you could achieve both without compromising on either? In this episode, Spencer and Matthew walk you through the ways you can increase resident and owner satisfaction by offering additional services.